Senior UX Designer
Design that makesthe complexfeel obvious.
Senior UX Designer turning messy problems into products people understand on the first try.
About
I'm a Senior UX Designer who treats clarity as a feature, not a finishing touch.
For 7+ years, I've turned complex workflows into intuitive experiences through research, systems thinking, and thoughtful interaction design.
I care about the moment a confused user becomes a confident one. Every decision I make is designed to earn that moment.
Selected work
4 projects
Visual & Interface Design
Each piece is a handful of screens from a much larger project. Open any to view it full screen.
Career journey
Where I've made an impact.
Senior UX Designer
Orangebits Digital Solutions
Architected enterprise network management experiences across 33+ features and 5 core modules, establishing shared design guidelines to improve consistency. Also shipped 50+ screens for a Henkel IoT device-control app and built an AI-assisted frontend simulation for a customer-event demo.
UX Designer
Blue Whale Advisory (Bluestacks)
Designed B2B web experiences, landing pages, and lead-capture journeys for now.gg and now.us, plus the AI-powered Ana chatbot — contributing to a reported 7% conversion uplift within two weeks of launch.
UI/UX Lead Designer
Fidoo
Built the consumer, merchant, and delivery-partner app ecosystem from scratch — leading a design team through information architecture, UI system, and brand assets like T-shirt and delivery-bag designs — to launch the MVP within 3 months.
Graphic & UI Designer
Maison D’Auraine
Created e-commerce and marketing design for beauty brands GK Hair and Tibolli, and designed a hair-care booking app end-to-end — from sitemaps and wireframes through high-fidelity UI and developer handoff.
Creative Designer
Unipro Education
Created performance-driven marketing campaigns, landing pages, and digital creatives that laid the foundation for my transition into product design.
Skills & Tools
